PurelyPersonal

Privacy Policy

Last updated: 29/11/2025

PurelyPersonal is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, place an order or interact with our services.

1. Information We Collect

Information you provide

We collect information when you:

  • Place an order
  • Create an account
  • Contact us through forms or email
  • Upload personalisation details (text, photos, designs)

This may include:

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Payment details (processed securely by our payment providers)
  • Uploaded images, text or other custom content

Automatically collected information

We may collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Cookies and tracking data

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Personalise your items
  • Communicate with you
  • Improve our website and services
  • Prevent fraud
  • Maintain internal records

Personalisation files are used only to fulfil your order and are never shared externally except where legally required.

3. Legal Bases for Processing (UK GDPR)

We process your data under:

  • Contract: required to fulfil your order
  • Legitimate interest: improving services and preventing fraud
  • Consent: email marketing (only if you opt in)
  • Legal obligation: tax and record-keeping requirements

4. How We Store and Protect Your Information

We use industry-standard security methods, including:

  • Encrypted connections (HTTPS)
  • Secure payment gateways
  • Limited internal access to personalisation files
  • Regular monitoring and safeguarding controls

Personalisation files may be stored temporarily for production and quality checks, then removed once no longer needed.

We collect only data necessary for purposes described and do not hold personal data longer than required.

5. Sharing Your Information

We share data only with trusted third parties necessary to run our business, including:

  • Payment processors
  • Delivery carriers
  • Website hosting providers
  • Analytics services

We never sell your data.
We never share personalisation files beyond order fulfilment.

6. Cookies

We use cookies for:

  • Essential website functionality
  • Basket tracking
  • Analytics and performance
  • Improving user experience

You can disable cookies in your browser, but some features may not work correctly.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Request deletion (where applicable)
  • Object to processing
  • Request restriction
  • Data portability
  • Withdraw consent for marketing at any time

To exercise any rights, or for data enquiries or complaints, contact us at:
contact-us@purelypersonal.co

8. Data Retention

We retain order information for up to six years for tax and legal purposes.
Personalisation content is kept only for the time required to fulfil the order.

9. Third-Party Services

We use reputable third-party providers to process payments, host our website and manage analytics or email systems. These providers operate under their own privacy and security standards, and we take care to work only with trusted services.

10. Children’s Privacy

Our website is not intended for children. We do not knowingly collect data from anyone under 13 years old.

11. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated date.